5 Proven Christian Book Marketing Strategies

If youโ€™re an author who has written a Christian book to expand your ministry or have done your part in spreading Godโ€™s word, you most probably consider your book a hard-earned treasureโ€" one that was never meant to be hoarded, but to be shared. Therefore, as an author, it is not enough for you to have molded that treasure. No matter how glorious its content is, no one will see it sparkle if itโ€™s kept in the dark. So how do you become the light-giver so people can see your book shine? Read on to discover proven Christian book marketing strategies that are sure to grab every potential readerโ€™s attention.1. Arrange book signings at your local libraries, bookstores, book fairs and other places that can give you an avenue to promote your book. As you hold your book signings, not only will you be able to create publicity for you book, you check to make sure your book is displayed under the right category at bookstores and libraries. Be fully prepared and bring your own books to ensure that you have a sufficient supply of books to sign that day, as well as enough autographed copies to leave for future sales.2. Create a website or a page on a social networking site that features your book. In the advent of new advances in technology, your book should not be left behind in book shelves just waiting to be come across with and purchased in traditional ways. Take advantage of the new way people accomplish thingsโ€"these days when people are looking for something, theyโ€™ll most probably search it through the internet first. So build a website containing information about you and your book, what it has to offer, and how those interested can get a copy. Itโ€™s a convenient way you to get your book in the hands of your target readers. 3. Construct a press kit, a set of promotional materials that can be distributed to the media for you to get free publicity for your book. Make sure to include a well-written press release about your book to send out to your local media and other targeted publications. The press release could be a standard one, announcing your book and providing information about you as the author, or could be one which uses an interesting angle to encourage the media to write several stories about you.4. Schedule speaking engagements to endorse your book to an audience. Being a good conversationalist can work wonders in boosting your book sales. Create your own speech, practice before presentation, and deliver it in a conversational tone to relate to your audience well. If you can persuade people that your book has the features that can benefit them, they are sure to note that your book is worth the read.5. Compose articles based on your book and submit it to your local paper or magazines for publishing or post it online. You can also submit a part of your book to contests for an opportunity to gain more recognition for your book or even win a cash award. In writing your Christian book you must have aimed for it to plant seeds of ideas in your readerโ€™s heads, to influence and inspire, and to spark off action. And indeed your book can definitely achieve those goals, if only it can find its way to peopleโ€™s hands. With these Christian book marketing strategies, your potential readers are bound to see the value of your book, allowing it to become not only your treasure but othersโ€™ as well.

5 Myths About Christian Book Companies

In publishing a book, it is important to be part of a well established and credible Christian publishing company. However, there are some myths that confuse the minds of some Christian writers. These myths also bring some problems and some success stories to these people. It means that before you publish your book you must first consider and clear your thoughts on the myths about Christian publishing companies.Those myths were not yet proven true and some were not really myth for it has an enormous impact on the lives of the Christian authors. It shows that in every arena of life, there are things that you call truth, lies and myths. The first myth about Christian publishing company is that they offer free publishing fees to authors. This thing can be true in one way or another. There are some of them who offer publishing for free and give the books for donations, they operate by receiving donations from Christians or companies who want to help them in distributing and publishing their books.On the other hand, there are publishing companies who ask the author to pay. The payments were used on the processes that were involved in publishing the book. The second myth is that these book companies publish any kind of books without special considerations. This implies that they just publish book without considering the details of and its impact to the readers. All Christian Book companies look at the details of the book because they will be accountable on whatever result it may have in the public.Third, they do not have a copyright protection. All publishing companies, whether Christian or not respect the rights of every writer by giving them protection from people who may use their works for their own selfish desires or to those who claim their writings and fraud their works. Thus, protection is very important to them.Another myth is that they operate only to gain profit. The reason why they operate is because they want to do the mission that they receive from the Lord; it means profit is not their main consideration. They may have profit from the books that they are selling but it will be use for the continuous operation of the company and other part will be use to help churches who need support, to reach the remote places of the world and to help missionaries to continue their missions.Lastly, is the myth that they only use the influence of Church ministers in order to gain profit and use their books for their own benefit. The truth is they co-work with Christian ministers and workers in doing the great commission. Thus, as people of God throwing issues and false information about Christian publishing companies is not the ethical thing to do. It will be better to support them through prayers and patronizing the books that they sell in order to be a part of the great commission.